online campaign

WOW group was commissioned for the third year in a row to design and execute the online promotion of the 13th International Exhibition on Education & Career, held in Athens (11-13 March).

Given the specific target group and the high expectations of our client, we decided to base the entire campaign this year on facebook, even bypassing the exhibition`s official website.

The main asset of the campaign was an online knowledge game, developed by WOW group and fully integrated into a facebook application. 

The response received was tremendous and it soon turned into a viral. Having ran for less than two weeks, the game boasts more than 180k players and more than 60k fans on the exhibitions facebook page, many of which were converted into visitors of the actual event.